Beyond Yoga Welcomes Nancy Green as the New CEO A Transformative Leadership Change

I. Introduction

In a significant move that reverberates through the athletic and lifestyle apparel industry, Beyond Yoga, a brand under the Levi Strauss & Co umbrella, has announced a change in leadership. Co-founder Michelle Wahler is stepping down as CEO, paving the way for Nancy Green, the former CEO and president of Athleta, to take over. This leadership transition is set to bring about a new era of growth for Beyond Yoga.

II. Nancy Green: A Proven Retail Veteran

A. Athleta's Transformation

Green's illustrious career includes her role in the transformation of Athleta. Alongside her team, she introduced the groundbreaking 'Power of She' platform, reshaped product lines through innovation, and notably, expanded Athleta's revenues from $250 million to nearly $1 billion.

B. Leadership at Old Navy

Green's leadership extends beyond Athleta to her time as the president and CEO of Old Navy. Her tenure saw the brand's impressive growth from $8 to $9 billion, with a significant boost in activewear sales.

III. Board Memberships and Advisory Roles

A. Influence Beyond Yoga

Apart from her executive roles, Green has been actively involved in various boards, including Marine Layer, Allbirds, and the National Retail Federation. Her advisory role at Lily AI and as a senior advisor at the Center for Equity, Gender, and Leadership at UC Berkeley’s Haas School of Business showcases her commitment to fostering positive change in the industry.

IV. The LS&Co. Acquisition and Beyond Yoga's Growth

A. LS&Co.'s Vision

Levi Strauss & Co. acquired Beyond Yoga in 2021, making a strategic entry into the activewear segment. With Nancy Green at the helm, LS&Co. envisions accelerated growth for Beyond Yoga, leveraging her extensive retail expertise and the global resources of the parent company.

B. Financial Impact

Beyond Yoga, under LS&Co.'s ownership, contributed nearly $100 million to net revenue in FY22. The brand's growth is highlighted by the opening of its first store in 2022 and the subsequent expansion to a total of six stores.

V. Expectations and Future Growth

A. Unlocking Potential

Michelle Gass, LS&Co. president and incoming CEO, expresses excitement about this pivotal moment for Beyond Yoga. The company anticipates Nancy Green's leadership to unlock the full potential of the brand, capitalizing on her retail acumen and LS&Co.'s global resources.

VI. Conclusion

In welcoming Nancy Green as the new CEO, Beyond Yoga not only secures a seasoned leader but also sets the stage for a flourishing future. Green's track record of transformative leadership and her commitment to industry advancement position Beyond Yoga for accelerated growth.

FAQs

What led to Michelle Wahler stepping down as Beyond Yoga's CEO?

Michelle Wahler decided to step down, paving the way for new leadership under Nancy Green. The transition is seen as a strategic move for the brand's future growth.

How did Nancy Green contribute to Athleta's growth?

Nancy Green, along with her team, transformed Athleta by introducing the 'Power of She' platform, innovating the product line, and significantly expanding revenues.

What role did LS&Co. play in Beyond Yoga's growth?

LS&Co. acquired Beyond Yoga in 2021, providing the brand with access to global resources. The acquisition contributed nearly $100 million to LS&Co.'s net revenue in FY22.

What is Nancy Green's background in the retail industry?

Nancy Green is a proven retail veteran, having served as the president and CEO of both Athleta and Old Navy, contributing to substantial growth in both brands.

How many stores does Beyond Yoga currently have?

Beyond Yoga opened its first store in 2022 in Santa Monica, Calif., and now boasts a total of six stores, marking its expansion under LS&Co.'s ownership.

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